"I never thought of starting my own clothing brand until Covid happened. I’ve always been staying on the “backstage”, working in Fashion buying and production for over 10 years. I used to believe that only the people with design background could launch their own brand… Throughout the years, I’ve become more and more aware of certain rather serious issues in the fashion industry. There is no transparency in the supply chain. We barely know where the fabrics are coming from or under what condition the garments are made, let alone where the raw materials are grown. There is also significant wastage due to the “seasonal fashion”. All “past-season” fabrics and garments would find themselves siting at the warehouse forever, or even worse, end up at the shredding stations! When Covid happened, I suddenly had lots of time to reflect and think what I really wanted for my career. Do I want to continue to contribute to this unsustainable fashion industry which is the second most polluting industry? Or do I want to create something of my own who doesn’t follow the traditional pattern? I wanted to prove that a fashion brand can be different and it doesn’t have to harm the planet. I chose linen, the world’s most sustainable fabric that has long been overlooked in fashion. I have the ambition to make Linen the new Black."