seventy + mochi

Meet The Brand

seventy + mochi

Discover seventy + mochi, where premium denim meets accessibility. Guided by our commitment to being consciously kind, each pair is crafted with care using high-quality fabrics that offer the perfect balance of comfort, durability, and effortless style. Our eco-conscious processes reduce wastewater, use organic or recycled fibres and minimize environmental impact, so you can feel good in, and about, your denim.

With thoughtfully engineered fits across a full range of sizes and timeless silhouettes designed to live in your wardrobe season after season, seventy + mochi brings premium craftsmanship within easy reach. Whether you're drawn to a sleek straight leg or a relaxed wide leg, find your perfect pair and make them a staple in your everyday wardrobe.
seventy + mochi is at its core a denim brand, distinguished by our unique positioning as we are supported by a fully vertically integrated denim manufacturing setup.

Our Own Factory

Our production process is anchored by our own factory, Artistic Fabric Mills, which houses a cotton recycling plant, spinning mill, weaving mill, and garment manufacturing facilities. All of our factory facilities are within a twenty-minute drive from each other, lowering carbon emissions in transport.

Recycled Cotton

Recycled cotton is our hero fibre. Sourced from pre- or post-consumer cotton waste that would otherwise end up in landfills, it stands out as the most sustainable cotton option according to the Sustainable Apparel Coalition's HIGGS Index. By incorporating recycled cotton into our denim instead of virgin cotton, we achieve remarkable resource savings—98% less energy and 100% less water compared to conventional cotton farming.

"We are proud to be joining The Fairground platform. It aligns perfectly with our commitment to thoughtful, sustainable design and allows us to connect with a community of like-minded creators and conscious consumers".

Amy Roberton - Founder