How has The FairGround assessed its brands?

‘The FairGround is all about celebrating brands who are taking steps towards making a positive impact. We’ve designed a methodology in order to evaluate brands on their social and environmental performance, so making it easier for you to shop responsibly. Our aim is to highlight and educate the unique ways the brands at The FairGround are embracing sustainability to create a positive environmental and social impact.’

Mirry Christie, Founder and CEO at B.Able

The FairGround’s Values

Our Planet

Climate Action

Tracking and reducing carbon emissions and offsetting residual emissions through robust carbon removal projects.

Water Conservation

Tracking and reducing water consumption in production processes and promoting sustainable water management.

Nature Restoration

Identifying business impacts on nature and biodiversity and undertaking activities to protect natural habitats and restore ecosystems.

Waste Reduction

Tracking and reducing waste generation and increasing recycling rates in operations.

Reducing Microplastics

Ensuring products are free from microplastics to prevent environmental contamination and promote cleaner oceans.

Your World, Your People

Giving Back to Communities

Supporting communities through donations, partnerships, and programmes to make a positive environmental and/or social difference.

Inclusive Leadership / Female Founded

Creating businesses led by a diverse team, including females and ethnic minority groups, contributing to diversity and inclusion in the industry.

Nurturing Talent

Offering employees apprenticeship schemes and/or training programmes to upskill individuals, promote employment, and foster professional development.

Ethical Supply Chain

Protecting workers' rights, including conducting factory visits and audits, ensuring supply chain transparency, and taking action to prevent modern slavery.

Living Wage

Ensuring that employees and workers across the supply chain are paid a living wage.

Responsibly Made

Made in the UK

Producing goods within the UK to boost domestic industry, ensure quality craftsmanship, and reduce the carbon footprint associated with global supply chains.

Locally Sourced

Utilising materials sourced from local or regional suppliers to reduce transport-related carbon emissions and support regional economies.

Supporting Artisans & Crafts

Working with skilled artisans and craftspeople to promote traditional techniques, preserve cultural heritage, and support small-scale production practices.

Responsible Materials

Using responsibly sourced materials, including recycled, organic, bio-synthetics, reprocessed, and responsibly sourced animal-based options, to reduce the environmental impact of materials.

Better Packaging

Using sustainable packaging solutions such as adopting minimal packaging and recyclable, compostable, or reusable materials.

Circular Economy

Embracing circular economy principles, ensuring products and materials are reused, repaired, or recycled to minimise waste.

Future Thinking

Nurturing Sustainability

These brands have the right foundations in place but haven’t met expectations around transparency. The FairGround has asked these brands to share more about their approach publicly on their websites and develop processes within their company set-up. We’ll be reviewing their progress and will revise the list of brands on our ‘Nurturing Sustainability’ programme every 6 months.

Disclaimer

We take the integrity of our marketplace seriously and are committed to promoting genuine sustainability efforts. Brands are responsible for ensuring that all the information provided is accurate, truthful, and reflects the current sustainability practices and policies of the brand.

The FairGround and B•ABLE are not auditors. While we make every effort to verify information provided by the brands, we rely on the brands to report correct information. We reject any form of greenwashing—the practice of making misleading or unsubstantiated claims about the environmental benefits of a product, service, or brand. Any false or misleading information could lead to removal from our platform.