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Meet The Brand

Alex Gore Browne

Elegant and Eternally Wearable Knitwear

We are a slow fashion brand, crafting elegant and eternally wearable knitwear, made from the finest cashmere, non-mulesed merino wool and Pima cotton.
In a commitment to circular fashion, our core focus lies in the longevity of our knits - along with our inhouse repair and customisation services, our regenerative approach to design results in exceptionally special pieces that we hope will be loved and cherished forever. Our knitwear is designed to last, creating modern heirlooms with heritage sensibilities.

Ginnie's Picks

Ginnie's Picks

Harlequin Bow Sweater - Navy

Responsible Wool Standard

Our materials are ethically sourced and traceable back to the farm of origin through chain of custody, with suppliers all being certified by the Responsible Wool Standard (RWS). These RWS farmers are evaluated against animal welfare, land management, and social requirements set against progressive criteria, all of which are audited by a professional, third-party certification body.

Family Run Italian Factory

Our pieces are knitted in a carefully picked, family run Italian factory where wages and working practices are closely monitored and held to a quality standard. Our knitwear is made to meet the demands of our customers to ensure unnecessary waste is avoided and to provide an entirely personal and bespoke service. Once crafted, our pieces are hand finished and delicately embroidered by the AGB team here in our solar-powered studio in Oxfordshire, before being packed into recycled card packaging.

“In line with our ethos, I will always encourage our customers to shop small, and slow, investing in quality and extending the life of each piece they own for as long as possible.”

Alex Gore Browne - Founder