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Meet The Brand

The Braided Rug Company

Organic Jute Homeware

We are specialists in organic jute homeware: rugs, baskets, tableware & bags. Our designs evolved from the American tradition of the early settlers braiding rags for their cabins. We design our products in Wales and they are handmade in Bangladesh. We have worked with the same family-run manufacturer since 2011, using organic jute fibres and local, artisan skills to bring our designs to life. Jute is 100% biodegradable, the softest natural fibre, extremely hardwearing and grows abundantly. Our homewares combine colour, recycled fabrics and a dash of practicality. They will become old friends!

Ginnie's Picks

Ginnie's Picks

Harlequin Jute RugHarlequin Jute Rug
Tulip Basket MagentaTulip Basket Magenta
Harlequin Jute RugHarlequin Jute Rug
Tulip Basket MagentaTulip Basket Magenta
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People

We are committed to looking after people, creating jobs, employing women and working constantly to provide the best working environments possible.

Carbon Neutrality

Our warehousing in the UK will soon be fully carbon neutral, next stop transport!

A twist on the traditional, unexpected, cosy, colourful and timeless’

- Founder