If Only If

Meet The Brand

If Only If

If Only If Nightwear is a family-owned brand rooted in heritage, creating timeless, seasonless designs that celebrate the effortless comfort and elegance of the nightdress. Founded by Issy Falkner in 2011 and reimagined by her daughter Emily Campbell in 2020, family lies at the heart of its story. Dedicated to inclusivity, the brand caters to a diverse audience with an extended size range (UK 6-24), ensuring every woman feels seen and celebrated. Combining nostalgia with sustainability, If Only If crafts nightwear that transcends trends, offering beauty, comfort, and a sense of belonging to women of all ages and sizes.

Ginnie's Picks

If Only If

Pandora Blouse - Navy Gingham

£125.00

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Responsible & Considered Collections

We avoid mass production, crafting each nightie in small, handmade batches. Every collection focuses on sustainable design, fair pricing, and minimizing waste, ensuring no excess clothing. This careful approach supports ethical practices while creating timeless pieces that are both responsible and thoughtfully made.

People & Planet

For over 10 years, we’ve partnered with SEDEX-certified suppliers in New Delhi to create exquisite organic cotton and silk garments. This certification ensures ethical practices, safeguards workers, and upholds high social and environmental standards, delivering fabrics that are not only exceptional in quality but also responsibly and sustainably sourced.

"My love for the humble nightdress is inherited, tied to memories of comfort and joy - watering flowers in Granny’s garden, frosty mornings, Christmas Eves. In 2011, my mum, Issy, founded If Only If to revive timeless nighties: buttery-soft, romantic, and enduring. This brand isn’t just nightwear; it’s a celebration of tradition, women, and sustainable craftsmanship, creating pieces that bring beauty and comfort into daily life."

Emily Campbell - Founder