E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. E.L.V. DENIM stands for East London Vintage Denim, as all the designs are developed and produced locally in East London. Attention to detail is paramount – every piece is carefully curated, washed, paired, and cut by hand by a local community of creatives. Each pair of jeans is upcycled from vintage denim, ensuring every piece is unique, with its own distinct character that makes the wearer feel like the jeans were tailor-made just for them.