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Meet The Brand

Lucy Simmons

Joyful Jewels

The brand started with a love of gold jewellery and the joy that colour can bring. I began by making friendship bracelets as gifts and grew organically from there by word of mouth. My aim is to make affordable, durable pieces that can be added to stacks and layers, jewellery that is beautiful, doesn’t take itself too seriously and can be worn every day to add to your style, personality. Jewels always tell a story, from the most valued inherited keepsakes, to the shell necklace picked up at the beach, the friendship bracelets, talismans and lucky charms we collect through life and carry close to our hearts.

Ginnie's Picks

Ginnie's Picks

Malachite Pebble Bead NecklaceMalachite Pebble Bead Necklace
Gold Bubblegum NecklaceGold Bubblegum Necklace
Malachite Pebble Bead NecklaceMalachite Pebble Bead Necklace
Gold Bubblegum NecklaceGold Bubblegum Necklace
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Gold Filled Jewellery

Gold filled jewellery is known for it’s longevity, looked after well it will last for many years, providing an affordable and compelling alternative to solid gold, whilst also reducing the need for frequently replaced gold plated items, that change colour or wear off after use.

Handmade in London

The jewellery is all handmade in London by Lucy, most pieces are made to order and to reduce waste she only buys small amounts of beads and stones at a time. There is a repair service for when life happens, bracelets get caught, babies pull necklaces or an earring gets lost, she is dedicated to prolonging the life of your jewels.

"My aim is to make good quality, reasonably priced pieces that I would want to wear myself."'

Lucy Simmons - Founder