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Meet The Brand

Sian Esther

Redefining the Humble Pyjama

Siân Esther is a British luxury lifestyle brand redefining the humble pyjama. Crafted from quality fabrics with timeless designs, our chic yet comfortable collections bring elegance to moments of calm, whether hosting guests or unwinding at home. Inspired by our founder’s Mother’s values of “fewer, better pieces,”. Our pyjamas are designed in the UK and ethically made in Portugal using sustainable BCI cotton. Beyond style, Siân Esther is a brand with purpose, partnering with The Luminary Bakery to empower disadvantaged women through training and employment opportunities. Every purchase supports women on their journey to independence, blending luxury with meaningful impact.

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Sustainable Materials

Siân Esther is committed to ethical production, using sustainable materials like BCI cotton, minimizing waste, and supporting a circular economy with fully recyclable packaging and repurposed fabric. We aim to expand responsible material use, reduce emissions, and strengthen partnerships with local artisans and social enterprises.

Empower Women

We empower women through partnerships with charities, supporting disadvantaged communities with training, resources, and donations. As a female-founded brand, we prioritise creating timeless, high-quality products that reflect our commitment to sustainability, ethical practices, and giving back.

“Inspired by my Mother’s ethos of fewer, better pieces - Siân Esther is about quality, purpose and helping busy women cherish life’s quiet, calming moments.”

Siân Esther - Founder