The Beauty Standard

Meet The Brand

The Beauty Standard

A Gift With A Conscience

Our beauty boxes are the first of their kind. We wanted to create something we’d love to give as much as receive – a gift that felt good from the inside out. And so the passion project began. Inside our boxes live the innovators of the beauty world – the most thoughtful, ethical brands in their full-sized glory (no tiny throw-away samples here!) From grounding to mood-boosting, we carefully and personally curate each box to offer a holistic experience – an experience that enhances wellbeing in whatever way it’s needed.

Ginnie's Picks

The Beauty Standard

be_well Mood Boosting Beauty Box

£69.00

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In The Collection

Commitment to the Planet and Its People

The beauty standard only works with emerging or trend-led brands that prioritise ingredient-led formulations, sustainably sourced materials, and a commitment to both the planet and its people.

Inspire Self-care and Wellness

Our curated edits are designed to inspire self-care and wellness, encompassing movement, sleep, and nutrition. We encourage slowing down, thoughtfully selecting products, and embracing intentional application processes to foster awareness and integrate meaningful rituals into your daily routine. Caring deeply about what you use on your skin, we conduct thorough research to ensure the brands and products we recommend are good for you—so you don’t have to.

"We wanted to create something we would love to give as much as receive—a gift that feels good from the inside out. The Beauty Standard is ideal for those seeking to discover new, thoughtful products, whether as a present for a loved one or a treat for yourself. Recognising how rarely we consider the impact of what we put on our skin, and how little time we have to embrace new movement or wellness rituals, we’ve curated a holistic offering that combines both. It’s a gift that helps weave these meaningful practices seamlessly into your daily routine."

Louise Saunders - Founder