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Meet The Brand

HERD

HERD is a new luxury. We seek the finest materials to honour and preserve heritage methods and reconnect fashion with its rich geographical heritage. Our materials are processed nearby their origin and rooted in a legacy of authenticity, sustainability and quality. We make our signature yarn from fleece to fibre in Yorkshire from 100% British Bluefaced Leicester fleece, and our vegetable-tanned leather from West of England and Wales and process them without the use of chemicals. Our unique approach strengthens ecosystems, creating positive impact and gently building webs of connection that benefit all.

Ginnie's Picks

Ginnie's Picks

Wyre Vest - EcruWyre Vest - Ecru
HERD
Wyre Vest - Ecru Sale price£195.00
Wyre Vest - EcruWyre Vest - Ecru
HERD
Wyre Vest - Ecru Sale price£195.00
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Reimagining Supply Chain

The HERD mission is simple – to reimagine the textiles industry supply chain, considerately. To do this, we prove that exquisite luxury pieces can be made exclusively through natural materials and regenerative, local production.

Protecting Ecosystems

At HERD we stay true to a hyper local supply chain, wherever and whenever production happens. Our way will only ever be natural, circular, local, and regenerative, protecting ecosystems where they belong.

"I am delighted for HERD to be featured on The FairGround, the perfect alignment of values and style discernment for an audience who want to cut through the greenwashing to true value and sustainability."

Ruth Alice Rands - Founder