HERD is a new luxury. We seek the finest materials to honour and preserve heritage methods and reconnect fashion with its rich geographical heritage. Our materials are processed nearby their origin and rooted in a legacy of authenticity, sustainability and quality. We make our signature yarn from fleece to fibre in Yorkshire from 100% British Bluefaced Leicester fleece, and our vegetable-tanned leather from West of England and Wales and process them without the use of chemicals. Our unique approach strengthens ecosystems, creating positive impact and gently building webs of connection that benefit all.